Importance of SEO

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website’s success.

Rather calling this blog ‘What is SEO?’, I thought it would be more practical to frame the question as ‘Why is SEO important for your website?’

If we thread some high level SEO theory in the practical application of why you need SEO for your website – the concepts are easier to understand, and easier from me to write! I hope you find this blog useful. 

Why SEO is so important?

  • More than 70% of B2B researchers start their buying process with a generic search. (SearchEngine Journal)
  • 89% of shoppers conduct online research before making big purchases. (Retailing Today)
  • 93% of online experiences begin with a search engine. (Techjury).

The way we buy things has changed dramatically over the last few years, and even more so with the COVID pandemic changing our normal patterns of life.

Imagine that just ten years ago if you wanted a new TV for your home, or a new machine for your business your generally bought it from your local store or from a salesperson that cold called you.

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